Waste becomes resource

What other brands leave behind we use to make clothes, accessories, even perfume. Using waste as resource is the lens through which we approach development. 

With clothing, our process starts by reclaiming cotton waste left over during yarn manufacturing. This is unique, because the status quo in the industry is to reanimate fabric scraps from discarded consumer goods or add plastics. Instead, we invented 100% Reclaimed Waste Cotton, a world-first biodegradable fabric made entirely from leftover fibers, debris and other post-industrial waste. 

This trash looks like dirty dust at first. We capture it at the source, diverting away from landfill, then run it through a series of mechanical processes to refine. The dirty dust becomes clean fluff that gets turned into beautiful cotton spaghetti. The new (reclaimed) yarn is knit into a T-shirt or hoodie that's the first of its kind. Knit, cut, sewn and dyed in Los Angeles, keeping the carbon footprint low. 

Being a responsible brand is ongoing work, because sustainability isn't something you arrive at, it's a doing word. We took lemons (post-industrial debris) and turned it into lemonade (reclaimed waste cotton basics in the Trash Collection). 

Thoughtful goods become collaborations and new ways of working with artists, designers, brands and organizations.

The almost 10 years that we've been doing this have been big, challenging, illuminating, and believe us, more. Change in the apparel industry isn't just necessary, it's long overdue and entirely possible. We know how much waste fashion creates, so we've spent the last decade making that waste our resource. By reusing manufacturing byproduct and turning it into new fabrics, we're able to reduce landfill, conserve water and energy, and prove that a better supply chain is achievable.