Most brands never want you to think about how your clothes are made

Making things the right way is harder than making them cheaply and quickly. Instead of opting for the easy route we purpose-built an ethical infrastructure that transforms cotton industry trash into something better, and we do it all in Los Angeles. 

The reality is: manufacturing everything hyperlocally in Los Angeles as a small business isn't easy. Tees. Hoodies. Totes. Perfume. Every item we make happens close to home. Within 10 miles, to be exact. 

This isn't marketing. It's a purpose-built ecosystem we committed to in 2016, and kept building ever since. Especially now, in a time of tariff turmoil, outsourcing, and a seemingly global race toward cheaper labor and lax environmental laws.

Know the companies you shop with. Meet our team and explore the beautiful basics we make outside the rhythm of fast fashion. Transparency isn't a tagline for us, but 'Workers, Ecology, Ideas' is. That means fair wages, conscious creation, and innovation that drives change.

We appreciate you shopping with us and voting with your dollars to support an independent business, proudly woman and minority-owned.